
As we all know, your wedding day is important and your selection of accessories to complement your choice of wedding dress, in particular your flowers is crucial. There are a number of factors that will influence your selection of florist and we asked Helen Bryan florist of Wolstanton for her views.
Q: What should a potential Bride and Groom look for when choosing a florist?
A : If you know friend or relatives who have married recently, approach them and ask them if they would recommend their florist in the first instance. The impression that you receive from the florist either on the telephone, bridal fair or web site will influence your decision.
Over the phone.
In the first instance is the florist available on the day?
Do they recommend a free consultation to establish styles, budget etc.
How many weddings do they have on your day? Floristry is a creative art and a florist who has what you feel too many wedding on your day, may not devote the amount of time to you.
Are they professional, helpful and courteous?
Wedding fairs
Are the displays 'in vogue' or are they similar in style to what your grandmother had on her wedding day?
Do you feel comfortable with the florist? Do they initiate conversation or are you the first to speak?
Has the display given any consideration for differing budgets?
Generally
Establish that the florist is aware of trends within the bridal market, the availability of particular flowers and how they interpret your requirements. Do they adopt the 'cookie cuter' approach, one style for all or is the service bespoke?
Q: What kind of relationship should you expect from your florist once you have booked them?
A: After the initial consultation and the style of flowers for your wedding day have been established, there is generally little contact between the florist and bride and groom, however if there are any alterations to your wedding day, for example you now have an additional bridesmaid, it is important that the florist is aware of this. It is advisable to meet again a few weeks before the day to run through the fine details i.e. delivery times, location, number of buttonholes etc. A florist orders the relevant flowers for your wedding in advance, often from overseas and contacting them the day before to inform them of your additions may be cutting it 'fine'.
Ensure that the florist has sufficient time to rearrange flowers at the venue, if they are being transferred from the wedding ceremony. There are occasions when it is necessary to contact a couple on the day, if only to verify directions for delivery.